Overview of AU Digital Landscape

10 Nov 2024

How digitised is Australia and how can businesses leverage this to optimise their operations and profitability?

In the last 10 years, internet adoption in Australia had an average annual growth of 1.24%, crawling from an 84% in 2014 to 94.9% by January 2024 or a total of 25M internet users – a good indicator on how comfortable Australia residents and businesses are in using the internet.

Source: Datareportal, Wearesocial

Is my company going to benefit from going digital?

In these times, digitization is good for a company primarily because a good volume of consumers can already be reached digitally. From email, to search engines, even social media. These are the top effective digital communication channels in the last 10 years. At top level, here are some data-supported recommendations on how brands can leverage digital:

Source: Datareportal, Wearesocial

Source: Datareportal, Wearesocial

Search Engine Optimisation

Particularly, Google, is the top accessed site and search engine as of January 2024. If consolidated with other data, users are on social media because they are trying to fill spare time, find content, recommendations on things to do and check in on trends and hot topics. All of which can be effectively found on Google. By building your brand’s presence on this search engine, you also open your brand to be discovered by the 94% of internet users in Australia. This can be done through what digital marketers refer to as SEO – wherein content on your website are optimized by adding relevant, top searched keywords in the pages. Additionally, other optimisations can be done by creating links from other relevant websites and Google advertising.

Source: Datareportal, Wearesocial

Social Media Marketing

Based on January 2024 data, part of the top accessed sites in the country are social media platforms, particularly, Youtube and Facebook. This means that another effective way of reaching users are through these social media channels. Constantly posting engaging content on social media also helps the brand to be relatable to target audience.

Source: Datareportal, Wearesocial

Source: Datareportal, Wearesocial

Strategic Creative Executions

It is said that online user retention is now only up to 5 seconds. This means that brands technically have 5 seconds to make an impression or have an impact on the typical internet user. With the market in various industries being saturated, brands need that creative edge to stand out against its competitors. Clear messaging now does not only depend on the words and text that a brand conveys, it has to be assisted by smart, beautiful and meaningful design.

Elevated Customer Service

As a bonus Easter egg, companies are now flocking to find the best customer relationship management platform for their business. Whether nurturing leads, to accommodating inquiries, to customer retention, having a tool that can efficiently manage this definitely helps in the company’s bottomline. 

With such dynamic movement on digital and mountains of information to read through, it could get overwhelming, and needless to say that this is only the tip of the iceberg. However, this gives businesses an idea on how robust digital is and how much help it can actually give to a business. 

This is why agencies are turning to data and strategic solutions to ensure that initiatives are used and executed in an efficient manner. At Neptech, we look into recent data and trends to ensure that every operations enhancement or strategy we recommend are on point and reaches the organizational goal in the most optimal way possible. 

Is your business looking into optimizing its digital presence? Contact our sales team today for an initial consult.